Article below by Tom Higgins at magazine.promomarketing.com. Apparently the boycotts of the NFL did not extend to merchandise. Putting aside the fact that most reports of ratings drops attributed to anger over the protests did not take into account the fact that many individuals boycotted due to Kaepernick’s absence, many people did not put their money where their mouths are. A boycott, to be effective, cannot result in rising revenue for the entity that is the subject of said boycott. There were too many people on social media who were purportedly “boycotting,” but at Super Bowl parties watching the Eagles put a much deserved and always welcome smack down on the New England “Always in the Playoffs Because the AFC East Sucks” Patriots. We’ll see what next year’s results bring as it is possible that Eric Reid will join Kaepernick as yet another reason to boycott the NFL if he is not signed.
For fans of the NFL, the past season had all of the highlights, controversy and fairytale endings you could hope for. That is, of course, if you actually watched. While notable for the Philadelphia Eagles’ first Super Bowl win in franchise history, the 2017-2018 season held plenty of disappointment for the league as a whole.
Read the rest at magazine.promomarketing.com.